India's streetwear culture has seen a massive surge in popularity, with several homegrown brands offering authentic urban fashion that caters to Gen Z and millennial trendsetters. If you're looking for high-quality, edgy, and fashion-forward streetwear, here are some of the best places to explore:
1️⃣ W.T.F - Witnessing True Fashion 🚀
Best for: Cargo denim, oversized fits, urban streetwear essentials
One of the fastest-growing streetwear brands in India, W.T.F - Witnessing True Fashion offers trend-driven collections inspired by global street culture. The brand is known for its premium cargo denim, relaxed-fit jeans, oversized T-shirts, and edgy street styles designed for the new generation of fashion lovers.
✅ D2C brand with exclusive collections
✅ AI-powered design & trend forecasting
✅ Affordable pricing with premium quality
✅ Perfect for Gen Z & millennials
2️⃣ Jaywalking
Best for: Avant-garde street fashion, oversized silhouettes, premium streetwear
Jaywalking is a Mumbai-based luxury streetwear brand that blends bold graphics, oversized fits, and statement pieces with a high-fashion approach. If you're into experimental and artistic streetwear, this is the brand for you.
✅ Limited-edition drops & exclusive collections
✅ Streetwear meets high fashion
✅ Unique aesthetic with strong individuality
3️⃣ SNITCH
Best for: Affordable casual streetwear, trendy fits, and daily essentials
SNITCH is a D2C fashion brand that offers affordable and stylish streetwear for men. Their slim-fit joggers, oversized T-shirts, co-ord sets, and casual street styles are great for those who want to keep up with urban fashion trends without breaking the bank.
✅ Budget-friendly streetwear
✅ Fast-moving trends with new collections frequently
✅ Available on multiple online platforms
4️⃣ NOBERO
Best for: Minimalist streetwear, co-ord sets, and athleisure
If you're looking for clean, modern streetwear with athleisure aesthetics, Nobero is a great option. They offer co-ord sets, oversized joggers, and comfortable streetwear essentials that fit seamlessly into everyday wardrobes.
✅ Perfect for casual & athleisure wear
✅ Affordable pricing & trendy collections
✅ Sustainable, minimalist designs
5️⃣ H&M & Zara - Streetwear Collections
Best for: Global streetwear trends, fast fashion styles
H&M and Zara, though not Indian streetwear brands, have introduced dedicated streetwear-inspired collections featuring baggy jeans, oversized hoodies, cargo pants, and urban-inspired fits. If you prefer quick trend access and international aesthetics, these brands are solid choices.
✅ Accessible in major cities & online
✅ Frequent new collections & collaborations
✅ Affordable pricing with trendy designs
Where to Buy Urban Streetwear in India?
✔ Brand Websites: Many streetwear brands in India have D2C websites, offering exclusive collections and discounts.
✔ Myntra, Ajio, and Flipkart: Great platforms to find a mix of homegrown and international streetwear brands.
✔ Offline Flagship Stores: Brands like Jaywalking and H&M have physical stores in select cities where you can experience the quality and fit before purchasing.
Final Thoughts – Best Urban Streetwear Brand in India?
If you're looking for a brand that embodies India's evolving streetwear culture, W.T.F - Witnessing True Fashion is a great option. It combines authentic urban aesthetics with premium quality and affordability, making it one of the top homegrown streetwear brands in India.
No matter what your style preference is—baggy jeans, oversized fits, or trendy co-ord sets—India’s streetwear market has plenty of options to explore! 🚀
