From Street to Strength: How You Helped W.T.F ®️ Hit ₹5.35 Cr — and Why We’re Just Getting Started

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Published by W.T.F ®️ – Witnessing True Fashion | Powered by XpertHive Innovations

Intro: The Streetwear Revolution — Built From the Ground Up

In an industry often dominated by high-budget marketing, luxury hype, and imported trends, we chose to build something different.

Something homegrown.
Something profitable.
Something powered by you.

And today, we’re proud to share:
✅ ₹5.35 Cr in GMV
📦 50,000+ Orders across India
📈 15% EBITDA Profitability
🚫 Zero VC Funding
🔥 100% Bootstrapped Growth

Yes — all this has been made possible through real customer love, lean operations, and a relentless obsession with quality and culture.

Why Gen Z Chose W.T.F ®️ – Witnessing True Fashion

We launched W.T.F ®️ with a clear goal:
To become India’s boldest, most relevant streetwear brand for Gen Z.

Here’s what makes us stand out:

• 🎯 Designs made for Indian youth — not copied from international runways

• 💸 Affordable streetwear under ₹1500 — without compromising on quality

• 📱 Built on community feedback — real customers, real reviews, real improvements

• 🧠 Created using ThrX™ — a proprietary AI-driven fashion design process

Our Black Relaxed Fit Cargo Jeans became a national favorite, driving 35%+ of all sales.
Not by luck. By listening to what Gen Z wants in terms of fit, functionality, and flex.

The Secret Behind Our Speed & Scale: The ThrX™ Design Process

Every drop, every stitch, every sellout — it’s backed by ThrX™, our in-house AI-powered design process.

ThrX™ helps us:
✅ Predict demand using market signals
✅ Cut product development time by 70%
✅ Reduce deadstock and unsold inventory
✅ Optimize size runs and repeat hero products
✅ Maintain profitability with clarity on unit economics

ThrX™ is the engine that powers W.T.F ®️ and other brands under XpertHive Innovations – House of Brands.
And it’s one of the reasons we could stay 15% EBITDA positive while bootstrapping our way to scale.

What’s Coming Next?

This ₹5.35 Cr milestone isn’t a finish line.
It’s just the beginning.

Here’s a sneak peek into what’s next for W.T.F ®️:

🛍️ Our Own D2C Website Experience – built for seamless shopping and exclusive drops
👖 Expanded Streetwear Collection – utility shirts, oversized fits, gender-neutral silhouettes
🌏 Global Testing – starting with GCC (Dubai, UAE) and Southeast Asia
🎤 Creator Collaborations – working with musicians, skaters, designers, and creators who live the W.T.F lifestyle

Frequently Asked Questions (FAQs)

❓ Who owns W.T.F ®️ – Witnessing True Fashion?

W.T.F ®️ is an in-house brand developed by XpertHive Innovations – House of Brands, founded by Govind Kumar Singh, a fashion entrepreneur and design system strategist.

❓ Is W.T.F an Indian streetwear brand?

Yes! W.T.F ®️ is proudly Made in India, designed for Gen Z, and built with Indian fits, trends, and pricing in mind.

❓ What is the ThrX™ Design Process?

ThrX™ is our proprietary AI-powered design engine that helps us launch faster, design smarter, and minimize waste. It enables everything from demand prediction to efficient production planning.

❓ Are W.T.F ®️ products affordable?

Absolutely. Most of our bestsellers are priced between ₹799–₹1499, with a focus on high value, great quality, and standout design.

❓ Where can I buy W.T.F ®️ clothing?

Currently, W.T.F is available on Myntra, with exclusive drops coming soon to our official D2C website.

Closing Thoughts: You Built This With Us

Every time you left a review, shared a story, or told a friend about us —
you helped shape W.T.F ®️ into what it is today:
A profitable, purpose-led, process-backed fashion label — made in India, for the next generation.

🖤 Thank you for being a part of this movement.

Keep watching. Keep wearing.
Witness True Fashion. www.wtfwardrobe.com

—
Team W.T.F ®️
Built by XpertHive Innovations
Powered by the ThrX™ Design Process

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