W.T.F® — Witnessing True Fashion Crosses ₹5 Cr in GMV at 15% Profitability, Eyes ₹20 Cr Run-Rate in FY26

New Delhi, India — March 31, 2025

In an era where high-growth fashion startups often operate at a loss, W.T.F® — Witnessing True Fashion stands out with a rare balance of scale and sustainability. The bootstrapped Gen Z-focused streetwear brand has crossed ₹5 Cr in Gross Merchandise Value (GMV) while maintaining a healthy 15% net profitability — a benchmark few early-stage consumer brands in India have achieved.

The brand’s profitable growth has sparked investor interest as it now looks to raise funds with a strategic plan to hit a ₹20 Cr run-rate in FY26.

“From day one, we focused on what the Indian youth wanted — bold fashion, premium feel, and value-for-money pricing,”
said Govind Kumar Singh, Founder of W.T.F®.
“Profitability at scale wasn’t an afterthought — it was our foundation.”

⚡️ A Brand Built for India’s Youth

W.T.F® was launched to serve a new generation of consumers who reject boring fashion. With a unique blend of expressive design and functional streetwear, the brand is fast becoming a cultural staple among Gen Z audiences.

Its breakout product — the Men’s Black Pure Cotton Relaxed Fit Cargo Jeans — contributes over 35% of total sales, highlighting strong product-market fit and repeat purchase behavior. The brand has also maintained a low return rate, reflecting quality assurance and high customer satisfaction.

Currently gaining traction on Myntra, W.T.F® is now preparing to expand its presence through:

• A full-fledged D2C storefront

• New product categories

• Offline pilots in urban Gen Z hubs

• Strategic creator & community collaborations

📈 Key Highlights:

• ₹5 Cr GMV in <12 months

• 15% Net Profitability (EBITDA-positive)

• 35% revenue from hero SKU (Black Cargos)

• Bootstrapped & capital-efficient

• Now raising ₹3 Cr for scale

🔎 What’s Next?

The brand’s vision is to build a design-led, profit-first streetwear label rooted in Indian culture and youth expression. With its fundamentals in place, W.T.F® is well-positioned to become a leader in the new wave of fashion startups.

If you're an investor looking for authentic growth stories — not just vanity metrics — W.T.F® is ready to talk.

📩 To collaborate or explore investment:
Email: xperthiveinnovations@gmail.com
Website: www.wtfwardrobe.com
Instagram: @wtfwardrobe.in

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