W.T.F ®️ Joins Myntra’s Rising Stars Program – A Big Leap for India’s Gen Z Streetwear Brand

A Milestone Worth Celebrating - WTF Brand 

At W.T.F ®️ – Witnessing True Fashion, we started with a bold vision — to disrupt the Indian fashion scene with unapologetic Gen Z streetwear. And today, we’re thrilled to share a huge win:

W.T.F ®️ has been officially selected for Myntra’s Rising Stars Program — a curated initiative that spotlights and supports the country’s most promising D2C fashion brands.

👟 From Streetwear Roots to Fashion Spotlight - WTF Clothing

Founded in late 2024, W.T.F ®️ quickly gained momentum by offering:

• Relaxed-fit cargos and minimalist denim essentials

• Street-inspired styling made for India’s youth

• Quality-first fashion at an accessible price point

This fresh approach struck a chord with Gen Z audiences — and now, it’s gaining recognition from one of the biggest platforms in the game: Myntra.

🎯 About Myntra’s Rising Stars Program - WTF Jeans

The Rising Stars Program by Myntra is designed to empower high-potential D2C fashion brands by offering:

• Advanced growth insights via DAAS

• Platform-level visibility and targeted promotions

• Strategic support for scale and sell-through

• Faster delivery SLAs and access to sales tools

For W.T.F ®️, this means unlocking new levels of visibility, trust, and operational efficiency — just in time for FY 2025–26.

📈 What This Means for W.T.F ®️

As a proudly bootstrapped D2C fashion brand, getting selected into Myntra’s Rising Stars Program validates our business model, product-market fit, and cultural relevance.

Here’s how we plan to scale:

• Grow from ₹25 lakh revenue to ₹5 Cr+ in GMV in the next 12 months

• Launch fresh verticals and seasonal streetwear collections

• Strengthen our D2C channel and international outreach

• Participate in Myntra’s flagship campaigns like the End of Reason Sale

🙌 Thank You, Myntra Team!

We’re grateful to the Myntra Business Development team for believing in our brand and giving Witnessing True Fashion – W.T.F ®️ this opportunity.

This isn’t just an onboarding. It’s a strategic collaboration that will allow us to bring bold, culture-first fashion to more wardrobes across India.

Let’s scale the tribe. Let’s Witness True Fashion.

• Myntra Rising Stars Program

• Best streetwear brands India

• Gen Z fashion brands India

• W.T.F Witnessing True Fashion

• Indian D2C fashion brand

• Cargo jeans Myntra

• Myntra startup program

• Emerging fashion labels India

Team W.T.F ®️
By the people, for the people. From the streets, to the spotlight.

👥 Contributors:
Kumud Suman | Krishna Nand Singh | Govind Kumar Singh
Brand: W.T.F ®️ – Witnessing True Fashion
Platform: www.wtfwardrobe.com