W.T.F® — Witnessing True Fashion Recognized Among India’s Top Emerging D2C Brands of 2025

At the prestigious D2C Awards 2025, hosted during the India Retail & eCommerce (IReC) Summit, W.T.F® — Witnessing True Fashion was honored with a nomination for Emerging D2C Brand of the Year — a proud recognition that places the brand among India’s most promising and disruptive digital-first fashion startups.

Born out of a bold vision to redefine streetwear for the Gen Z generation, W.T.F® has consistently challenged conventions, merging cultural relevance with design authenticity. In less than a year since its inception, the brand has earned a cult-like following for its unapologetic voice, inclusive sizing, sharp product-market fit, and relentless focus on community-led style.

A Recognition That Reflects the Journey

The nomination is not just a milestone — it’s a moment of reflection and validation. It acknowledges the risks, resilience, and radical creativity that have fueled the W.T.F journey so far.

“To be recognized among the top D2C brands in India, in a room full of founders, industry veterans, and retail pioneers — it’s humbling. It reinforces that our mission to build a bold, culturally relevant, and digitally native fashion label is resonating,” says Govind Kumar Singh, Founder of W.T.F®.

More Than Just Fashion — It’s a Movement

W.T.F® was built to be more than a label. It’s a cultural response — one that empowers a generation to express their identity through fashion. With campaigns rooted in self-expression, drops that sell out in hours, and collaborations that speak to the streets, W.T.F has built a brand by Gen Z, for Gen Z.

The brand's growth on platforms like Myntra, along with the upcoming D2C website launch, signifies an ambitious plan to scale across India and beyond — while staying rooted in its edgy, youth-first DNA.

Gratitude & Momentum Ahead

The team extends heartfelt gratitude to IndiaRetailer.com, Entrepreneur India, and Mrs. Ritu Marya for curating a platform that celebrates the voices shaping the next decade of retail. Events like IReC are essential in spotlighting innovation, facilitating collaboration, and accelerating what’s next.

As W.T.F® continues to grow, the focus remains clear — build bold, design smart, and stay real.

📌 Follow the brand journey on Instagram: @wtfwardrobe.in or visit www.wtfwardrobe.com 

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